3 Reasons You Should Be Using Videos on Your Site

3 Reasons to Use Video

Written by Corey Kenerly

Corey is a digital marketing and creative professional with over 10 years of experience working with businesses big and small. His extensive background working with clients in numerous industries allows him to develop and successfully execute marketing plans that drive results.

Feb 14, 2021

According to Google, YouTube receives over one billion unique visitors every month, and it’s estimated that over 80% of all internet traffic is generated by people consuming video content. When you see numbers like that, it’s easy to understand why businesses devote time and energy to videos. Here are just three of the many reasons you should be using videos on your website.

YouTube receives over one billion unique visitors every month, and it’s estimated that over 80% of all internet traffic is generated by people consuming video content

1. Improve SEO 

SEO, or Search Engine Optimization, is crucial to any business. After all, what good is your website if potential customers or clients can’t find it to learn about all of the amazing products or services you offer? Adding video to your site is a simple way to give your website an SEO boost. When Google purchased YouTube in 2006, it changed how video affects your search ranking. Today, when Google or other search engines see a video on your site, it’s increases the site’s relevance and boosts the chances it will appear on the first page of the search results. You might be thinking, “Okay. So, it might help my website some, but how much could it really help?” To put it simply, a lot! According to a study done by Forrester Research, having video on your site that utilizes keywords in the video title, description, and tags makes your site 53 times more likely to end up on the first page of Google. Imagine how that could change your business!

2. Personal Connection 

In our increasingly digital world, people expect to feel “connected”. When they have the world at their fingertips and can be in contact with practically anyone within a few seconds thanks to social media and the endless pool of information that is Google, they expect that same level of connectedness to your business. Using video on your site is an incredibly powerful way to provide that personal connection people are looking for. A simple video about who you are as a company, your company culture, or a video about your team members helps visitors get to know you. According to a study commissioned by Invodo, when a visitor watches a video about your business their confidence increases by 55%. Needless to say, establishing that personal connection with your visitors goes a long way.

3. Generate Leads 

So you’ve used video to increase your search rankings on Google and establish a personal connection with the visitor – what now? Another great way to utilize video on your website is for lead generation. Video is a great way to evoke a response from a visitor to your site, but simply watching the video doesn’t help your business if the visitor doesn’t take action. Be sure to include a strong call-to-action in your video when applicable and pair that with a simple way for them to take action while they are still engaged. This is most commonly done through a simple form where a visitor can subscribe to an email list, request more information or reach out directly to a representative within your company for more information. It’s important to remember that just because someone isn’t ready to finalize their commitment to your company after their first visit, it doesn’t necessarily mean that you missed out – capturing their information ensures that you stay top of mind for that visitor.

Are you ready to start using videos on your website to effectively connect with your audience? I’m here to help. Reach out today so we can get started on the next video for your website.

Want to grow your business?

Sign up to unlock your brand’s full potential with FREE branding and marketing tips delivered straight to your inbox.